A personal touch goes a long way in creating and retaining long-term customers. Also, because this is the era of automation, the power of personal touch shows that you’re not blindly dependent on technology.
Research by McKinsey revealed that 71% of customers want and expect companies to deliver personalized interactions.
So, when you go the extra mile for your clients and customers, it clearly distinguishes your business.
But if you’re confused about how to go about it, here are the best ways.
1. Boost your customer interaction
Customers comment on Facebook posts, send emails, reply to tweets, and use other communication channels to interact with a brand. But they often receive no reply.
Of course, that does not make them feel good about the company they want to get services or products from.
So, if you are an online business, you should always answer emails regularly, acknowledge comments on social media, etc.
These interactions will send out a message that you are real, and you might even drive home some extra sales.
2. Utilize your website
A website is a very important tool whether you’re a budding small business or an established one. Use the platform to its full potential to convey that you are a real person and available for your customers.
Make sure that the website has simple navigation with little downtime. You should keep an ‘about us’ page with your personal story about the business. The customers will be able to engage you better by reading your story.
If possible, include a blog on your website. You should also enable customers to contact you at any given time. Provide proper contact details and update your contact form.
3. Use a digital business card
A business card is a very important tool to build a bond with your customer. It makes a first impression, and the customer gets to interact with you more personally.
However, invest in custom business cards instead of using the age-old paper business card. They will help you make a lasting impression.
If you get the same old monotonous card, the other person won’t be able to tell apart yours when they need it.
On the other hand, a custom one will stand out from the rest. So they won’t face a hassle whenever they want to reach out to your business.
4. Offer discounts
You might wonder how offering discounts can add a personal touch to your business. Well, it is indeed an effective way.
A discount offer implies that you are grateful for your customer spending their hard-earned money on your products and services.
Moreover, make a part of your website a member-only zone and offer discounted rates there. These gestures will make your customer feel seen and special.
5. Share your personal stories
People love to connect through stories, so take advantage of this. Share your stories of triumphs, mistakes, and hardships. Talk about the inception of the company.
Your customers will appreciate knowing your share of the journey. They will not only understand you more but they can also get inspired by your story.
This can be conveyed via advertisements or short films. Or, you can also put a short note on your products.
6. Give options to your customers
As there are a varied range of individuals, they all have different choices and preferences. Make sure that you let the customer make decisions on their own. Your business must also offer them multiple options for
- How they can get in touch with you
- How they can pay for your products or service
Of course, it’s challenging to widen the possibilities for each because there are simply too many options, and you don’t know which will have the best impact.
7. Make use of Social media
In the digital age, social media enables brands to connect to consumers and be a part of their community. You will get many more consumers if you can have a great social media presence.
Whether you choose Facebook, Instagram, or Twitter, make sure that you create content that shows your personality. Stay connected with consumers by posting regular content and being a little interactive.
Conclusion
These are all the steps you need to begin your journey of adding personal touch to your business. Go the extra mile to make things work for them. And you’ll be amazed by how your customers will be thankful for it.
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