As the cannabis industry grows and competition rises, dispensaries must utilize creative marketing strategies to attract new customers. Simply relying on word-of-mouth referrals and proximity to drive sales requires enhancement in crowded markets. Implementing targeted promotions, value-added services, and brand-building content modernizes your approach while appealing to wider demographics.
Offer First-time Patient Discounts
Providing discounts on initial purchases incentivizes new visitors to try your dispensary. Percentage-off deals create positive first impressions. Consider offering 15-20% off first purchases over a minimum amount to offset the costs of larger hauls. Welcome packages with small samples and store merch also excite new patrons. Collect customer contact info when redeeming discounts for email marketing.
Create Loyalty And Referral Programs
Loyalty programs encouraging repeat visits and word-of-mouth referrals boost retention. Points-based systems where customers earn rewards and savings for frequent purchases foster loyalty. Refer-a-friend promotions with signup bonuses for both parties spur sharing. Loyalty members feel valued while referring new visitors. Make joining easy through apps and cards.
Partner With Local Businesses
Strategic partnerships with area businesses like yoga studios, cafes, health clubs, and spas expand reach to aligned audiences. Offer cross-promotions like discounted dispensary deals for their members or free studio classes with dispensary purchases over a certain amount. Co-marketing attracts each company’s clientele to try the other. Local partnerships also bolster community relations.
Host Classes And Workshops
Hosting free education-based events like cooking with cannabis classes, joint rolling lessons or cannabis health workshops provides valuable info to the public while showcasing your knowledgeable staff and quality products. These interactive sessions appeal to new demographics like seniors, wellness seekers, and medical patients looking to learn. Promote events through email marketing and social media.
Sponsor Relevant Events
Look for community events attracting your target audience to sponsor and gain visibility for your brand. Wellness conferences, health fairs, music festivals, 5K charity races, and cultural celebrations offer brand exposure opportunities through logo placements, signage, guest giveaways, and booth presence. Contributing to the local community also builds goodwill.
Refresh Store Design And Merchandising
An inviting dispensary environment makes positive first impressions on new visitors. Keep the store’s look and layout contemporary through updated decor, music, and visuals. Merchandise products attractively in lifestyle settings. Add design elements like fresh flowers and lighting accents. A modern ambiance and compelling visual merchandising inspire purchases.
Offer Delivery Or In-Store Pickup
Convenience attracts customers. Providing delivery service or in-store pickup options for online orders saves time for busy shoppers. Let customers browse and purchase products online for easy pickup or scheduled delivery. Integrating a user-friendly e-commerce system meets the demand for convenience while collecting customer data for marketing.
Partner With Rideshare Services
Collaborating with rideshare companies like Uber provides customers with reliable transportation to their location and back. First-time riders to the dispensary receive discounted rides, while the dispensary gains exposure to new potential patrons. Offer customers promo codes and ride credits for scheduling rides to your dispensary. Ride partnership maximizes visits.
Create Shareable Content And Ad Campaigns
Developing a blog, social media presence, and informative video content establishes thought leadership and organic reach. Content marketing done right attracts ideal new customers already interested in your products. Promoting posts and videos through targeted social media and search ads expands visibility efficiently. Offer value before overt sales pitches.
To Wrap Up
A multifaceted approach best attracts and retains new dispensary customers in a competitive market. Focus on providing value, convenience, education, and engagement. Track analytics to see which marketing initiatives deliver the highest ROI with new customers and optimize accordingly.